{"title":"Nike SB Air Max 95","description":"\u003cp\u003eThe Nike Air Max 95 is one of those silhouettes that never lost its pull. First introduced in 1995, the Air Max 95 became instantly recognisable for its layered upper, reflective detailing and visible Air cushioning, earning cult status across footwear, streetwear and UK street culture alike. In 2025, Nike SB took the traditional AM95 and reworked it for skateboarding, preserving the iconic look while updating it with skate-friendly suede and leather, a lighter and more flexible construction, a modified insole for closer boardfeel and added herringbone traction underfoot.\u003c\/p\u003e","products":[{"product_id":"nike-sb-air-max-95-skate-shoes-summit-white-cactus-flower-photon-dust-001185631","title":"Nike SB Air Max 95 Skate Shoes - Summit White\/Cactus Flower-Photon Dust","description":"\u003cp\u003eNike SB kick open the vault doors once again, dropping a reimagined classic through a skateboarding lens. The Nike SB Air Max 95 brings the legendary ‘90’s silhouette to the board, dialling in skate upgrades while paying homage to its revolutionary past. \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eThrowing it all the way back to ’95, designer Sergio Lozano set the sneaker world spinning with the launch of the Air Max 95, inspired by human anatomy and the natural structures of the earth. Originally built to run, the shoe’s bold look was loved and hated in equal parts, quickly helping it transcend sport to become an iconic part of UK streetwear. Particularly embraced in Liverpool, the AM95 became deeply ingrained in Scouse street culture, earning its ‘110’ nickname from its original retail price.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eDespite its running DNA, skaters soon identified the Air Max 95's skate-friendly features, including its chunky profile, Air Bubble support, and street-ready style. Nike SB’s Air Max 95 bridges the gap between Nike and its SB division, keeping the iconic look central to the design but integrating subtle updates to align it with modern skate tech.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eRebuilt from the ground up, the skeletal-inspired lines take centre stage, but the SB iteration pivots away from synthetic materials of the original to premium suede and leather for superior durability, reinforced by additional stitching for longevity. Making its skate debut in a fresh Summit White and Cactus colourway, the SB 95 features reflective accents, gradient panels that erode from one to the next, and subtle branding hits on the heel, tongue, and TPU shank.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eTraditionally a higher-sitting shoe, the SB edition of the 95 trims weight and adjusts both insole and tread for enhanced boardfeel and flexibility, sitting you effectively ON the iconic Air Bubble, whilst adding herringbone lugs for increased traction on the gum outsole. It's the 95, rebuilt for a new era.\u003c\/p\u003e\u003cul\u003e\u003cli\u003e001185631\u003c\/li\u003e\u003c\/ul\u003e","brand":"Nike SB","offers":[{"title":"5.5","offer_id":55229315252600,"sku":"8639609","price":149.95,"currency_code":"GBP","in_stock":true},{"title":"6 (EU39)","offer_id":55229315285368,"sku":"8639611","price":149.95,"currency_code":"GBP","in_stock":true},{"title":"6 (EU40)","offer_id":55229315318136,"sku":"8639610","price":149.95,"currency_code":"GBP","in_stock":true},{"title":"6.5","offer_id":55229315350904,"sku":"8639612","price":149.95,"currency_code":"GBP","in_stock":true},{"title":"7","offer_id":55229315383672,"sku":"8639613","price":149.95,"currency_code":"GBP","in_stock":false},{"title":"7.5","offer_id":55229315416440,"sku":"8639614","price":149.95,"currency_code":"GBP","in_stock":false},{"title":"8","offer_id":55229315449208,"sku":"8639615","price":149.95,"currency_code":"GBP","in_stock":false},{"title":"8.5","offer_id":55229315481976,"sku":"8639616","price":149.95,"currency_code":"GBP","in_stock":false},{"title":"9","offer_id":55229315514744,"sku":"8639617","price":149.95,"currency_code":"GBP","in_stock":false},{"title":"9.5","offer_id":55229315547512,"sku":"8639618","price":149.95,"currency_code":"GBP","in_stock":false},{"title":"10","offer_id":55229315580280,"sku":"8639604","price":149.95,"currency_code":"GBP","in_stock":false},{"title":"10.5","offer_id":55229315613048,"sku":"8639605","price":149.95,"currency_code":"GBP","in_stock":false},{"title":"11","offer_id":55229315645816,"sku":"8639606","price":149.95,"currency_code":"GBP","in_stock":false},{"title":"12","offer_id":55229315678584,"sku":"8639607","price":149.95,"currency_code":"GBP","in_stock":false},{"title":"13","offer_id":55229315711352,"sku":"8639608","price":149.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0274\/4293\/7933\/files\/001185631.jpg?v=1754299761"},{"product_id":"nike-sb-x-eric-koston-air-max-95-skate-shoes-obsidian-speed-yellow-midnight-navy-navy-001187853","title":"Nike SB x Eric Koston Air Max 95 Skate Shoes - Obsidian\/Speed Yellow-Midnight Navy-Navy","description":"\u003cp class=\"MsoNormal\"\u003eEric Koston and Nike SB’s relationship reaches new heights with the release of the Nike SB x Eric Koston Air Max 95. Following the success of SB’s first foray into the world of the 95, the man who helped make it all happen now lands his own signature colourway of the iconic Air Max silhouette to celebrate the shoe’s 30\u003csup\u003eth\u003c\/sup\u003e anniversary. Whilst the connection of AM95s to skateboarding isn’t immediately evident, its influence on skate footwear is undeniable. Colourways, mesh panels, lacing systems, reflective details, and more, have all inspired skate shoe design for decades.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eA true legend of the game, Eric Koston has shaped modern street skateboarding as we know it, defined by individualism, curiosity, and constant progression. Now, with three signature Nike SB models already under his belt, this latest collaboration represents the next chapter in his story of skateboarding innovation. The Nike SB Air Max 95 bridges the gap between skate shoes and what Koston calls ‘chillers’: a shoe which is clean, comfortable, and free from the rips, holes, and scuffs of daily sessions.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eAfter a trip to the UK, where the 95 (affectionately called a “110”) was everywhere, Koston and co. fell in love with the silhouette and adopted it as their chill shoe of choice. Koston’s affection for the 95 never faded, and, working closely with the Nike SB design team, he’s reimagined the model not just as a chiller, but as a fully functional skate shoe.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eKoston’s take lands in an Obsidian \/ Speed Yellow \/ Midnight Navy colourway, echoing the classic Nike “Michigan” palette. The 95’s iconic skeletal-inspired lines take centre stage, but this SB version replaces the original synthetic materials with premium suede and leather uppers for durability, reinforced with additional stitching for longevity. A nod to Koston’s Thai heritage appears on the outer toe cap, a bespoke decal spelling Nike in Thai script. On the tongues, classic Air Max branding sits on the left, while a remixed Koston logo appears on the right.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eBeyond aesthetics, the Nike SB x Eric Koston Air Max 95 delivers the same functional updates introduced in the Summit White and Cactus Flower colourway. Built from the ground up, the SB edition trims weight and refines both insole and tread for improved boardfeel and flexibility. You’re effectively skating on top of the iconic Air bubble, with reduced foam and updated lugs with herringbone tread for board feel and traction across the black and yellow outsole.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e001187853\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Nike SB","offers":[{"title":"6","offer_id":55336871494008,"sku":"8643877","price":149.95,"currency_code":"GBP","in_stock":true},{"title":"6.5","offer_id":55336871526776,"sku":"8643878","price":149.95,"currency_code":"GBP","in_stock":false},{"title":"7","offer_id":55336871559544,"sku":"8643879","price":149.95,"currency_code":"GBP","in_stock":false},{"title":"7.5","offer_id":55336871592312,"sku":"8643880","price":149.95,"currency_code":"GBP","in_stock":false},{"title":"8","offer_id":55336871625080,"sku":"8643881","price":149.95,"currency_code":"GBP","in_stock":true},{"title":"8.5","offer_id":55336871657848,"sku":"8643882","price":149.95,"currency_code":"GBP","in_stock":false},{"title":"9","offer_id":55336871690616,"sku":"8643883","price":149.95,"currency_code":"GBP","in_stock":false},{"title":"9.5","offer_id":55336871723384,"sku":"8643884","price":149.95,"currency_code":"GBP","in_stock":false},{"title":"10","offer_id":55336871756152,"sku":"8643873","price":149.95,"currency_code":"GBP","in_stock":false},{"title":"10.5","offer_id":55336871788920,"sku":"8643874","price":149.95,"currency_code":"GBP","in_stock":false},{"title":"11","offer_id":55336871821688,"sku":"8643875","price":149.95,"currency_code":"GBP","in_stock":false},{"title":"12","offer_id":55336871854456,"sku":"8643876","price":149.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0274\/4293\/7933\/files\/001187853_867a2064-34b4-4b37-8d37-a7ce589ec430.jpg?v=1761657765"},{"product_id":"nike-sb-air-max-95-skate-shoes-black-cacao-wow-anthracite-lt-graphite-001190724","title":"Nike SB Air Max 95 Skate Shoes - Black\/Cacao Wow-Anthracite-Lt Graphite","description":"\u003cdiv data-page-number=\"1\" aria-label=\"Page 1\" class=\"p-pdf_iframe__page\"\u003e\n\u003cdiv data-main-rotation=\"0\" class=\"textLayer\"\u003e\n\u003cspan dir=\"ltr\" role=\"presentation\"\u003eMaking a smooth entry into the new year, Nike SB bring a third colourway to \u003c\/span\u003e\u003cspan dir=\"ltr\" role=\"presentation\"\u003etheir retooled Air Max 95, taking Sergio Lozano’s iconic design and adapting it \u003c\/span\u003e\u003cspan dir=\"ltr\" role=\"presentation\"\u003eto the demands of modern-day skateboarding. Introducing the Nike SB Air \u003c\/span\u003e\u003cspan dir=\"ltr\" role=\"presentation\"\u003eMax 95 “Cacao Wow”.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv data-main-rotation=\"0\" class=\"textLayer\"\u003e\n\u003cbr role=\"presentation\"\u003e\u003cspan dir=\"ltr\" role=\"presentation\"\u003eFollowing on from the supreme popularity of their debut Summit White and \u003c\/span\u003e\u003cspan dir=\"ltr\" role=\"presentation\"\u003eCactus colourway, as well as the Eric Koston collab, SB’s third iteration of the \u003c\/span\u003e\u003cspan dir=\"ltr\" role=\"presentation\"\u003eAM95 adds a rich chocolatey goodness to the iconic street silhouette, dripping \u003c\/span\u003e\u003cspan dir=\"ltr\" role=\"presentation\"\u003eCacao and Choco Fantastique accents onto the skeletal upper and beyond. The \u003c\/span\u003e\u003cspan dir=\"ltr\" role=\"presentation\"\u003egreyscale suede upper is the closest Nike SB have gotten to the the OG AM95 \u003c\/span\u003e\u003cspan dir=\"ltr\" role=\"presentation\"\u003ecolourway to date; a shoe which took UK street culture by storm. This time out, \u003c\/span\u003e\u003cspan dir=\"ltr\" role=\"presentation\"\u003ethey have notably switched out the loud Neon accents of the original for \u003c\/span\u003e\u003cspan dir=\"ltr\" role=\"presentation\"\u003eearthy brown tones, delivering a familiar but fresh take on the '110'.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv data-main-rotation=\"0\" class=\"textLayer\"\u003e\n\u003cbr role=\"presentation\"\u003e\u003cspan dir=\"ltr\" role=\"presentation\"\u003eThe skeletal frame of an upper sits atop a blacked-out PU foam midsole, where \u003c\/span\u003e\u003cspan dir=\"ltr\" role=\"presentation\"\u003eyou will find the famous Air Bubble support. Traditionally a higher-sitting \u003c\/span\u003e\u003cspan dir=\"ltr\" role=\"presentation\"\u003eshoe, the SB edition of the 95 trims weight and adjusts both insole and tread \u003c\/span\u003e\u003cspan dir=\"ltr\" role=\"presentation\"\u003efor enhanced boardfeel and flexibility, sitting you effectively ON the iconic Air \u003c\/span\u003e\u003cspan dir=\"ltr\" role=\"presentation\"\u003eBubble, whilst adding herringbone lugs for increased traction on the gum \u003c\/span\u003e\u003cspan dir=\"ltr\" role=\"presentation\"\u003eoutsole. It's the 95, rebuilt for a new era. Cacao Wow flows through the \u003c\/span\u003e\u003cspan dir=\"ltr\" role=\"presentation\"\u003etranslucent river of bubble tech visibly sat within the outsole, spilling out into \u003c\/span\u003e\u003cspan dir=\"ltr\" role=\"presentation\"\u003ethe canals of herringbone grip.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv data-main-rotation=\"0\" class=\"textLayer\"\u003e\n\u003cbr role=\"presentation\"\u003e\u003cspan dir=\"ltr\" role=\"presentation\"\u003eAlways silky with the details, the greyscale suede ribs are contrasted with deep \u003c\/span\u003e\u003cspan dir=\"ltr\" role=\"presentation\"\u003ebrown accents, including a tasteful swoosh on the heel end of the top rib, \u003c\/span\u003e\u003cspan dir=\"ltr\" role=\"presentation\"\u003ewhich itself is topped by a breathable mesh section which connects to the \u003c\/span\u003e\u003cspan dir=\"ltr\" role=\"presentation\"\u003echocolatey lace loops. Moving up to the top of the reflective mesh tongue, the \u003c\/span\u003e\u003cspan dir=\"ltr\" role=\"presentation\"\u003eclassic Air Max pill logo completes the finer details, combining the separate \u003c\/span\u003e\u003cspan dir=\"ltr\" role=\"presentation\"\u003eentities of the colour palette to form one of the most recognisable logos in the \u003c\/span\u003e\u003cspan dir=\"ltr\" role=\"presentation\"\u003egame. \u003c\/span\u003e\u003cspan dir=\"ltr\" role=\"presentation\"\u003eThe Nike SB Air Max 95 “Cacao Wow” brings together the legacy of the Air Max \u003c\/span\u003e\u003cspan dir=\"ltr\" role=\"presentation\"\u003e95 with Nike SB’s industry leading skate tech for an instant classic in both \u003c\/span\u003e\u003cspan dir=\"ltr\" role=\"presentation\"\u003estreet fashion and skateboarding.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cul\u003e\u003cli\u003e001190724\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Nike SB","offers":[{"title":"4","offer_id":55433253945720,"sku":"8650017","price":149.95,"currency_code":"GBP","in_stock":true},{"title":"5","offer_id":55433253978488,"sku":"8650018","price":149.95,"currency_code":"GBP","in_stock":true},{"title":"6","offer_id":55433254011256,"sku":"8650019","price":149.95,"currency_code":"GBP","in_stock":true},{"title":"6.5","offer_id":55433254044024,"sku":"8650020","price":149.95,"currency_code":"GBP","in_stock":true},{"title":"7","offer_id":55433254076792,"sku":"8650021","price":149.95,"currency_code":"GBP","in_stock":true},{"title":"7.5","offer_id":55433254109560,"sku":"8650022","price":149.95,"currency_code":"GBP","in_stock":true},{"title":"8","offer_id":55433254142328,"sku":"8650023","price":149.95,"currency_code":"GBP","in_stock":true},{"title":"8.5","offer_id":55433254175096,"sku":"8650024","price":149.95,"currency_code":"GBP","in_stock":true},{"title":"9","offer_id":55433254207864,"sku":"8650025","price":149.95,"currency_code":"GBP","in_stock":true},{"title":"9.5","offer_id":55433254240632,"sku":"8650026","price":149.95,"currency_code":"GBP","in_stock":true},{"title":"10","offer_id":55433254273400,"sku":"8650012","price":149.95,"currency_code":"GBP","in_stock":true},{"title":"10.5","offer_id":55433254306168,"sku":"8650013","price":149.95,"currency_code":"GBP","in_stock":true},{"title":"11","offer_id":55433254338936,"sku":"8650014","price":149.95,"currency_code":"GBP","in_stock":true},{"title":"12","offer_id":55433254371704,"sku":"8650015","price":149.95,"currency_code":"GBP","in_stock":true},{"title":"13","offer_id":55433254404472,"sku":"8650016","price":149.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0274\/4293\/7933\/files\/001190724.jpg?v=1770194543"}],"url":"https:\/\/www.routeone.eu\/collections\/nike-sb-air-max-95.oembed","provider":"Route One","version":"1.0","type":"link"}